Reminding to Hoi An Ancient Town, the world cultural heritage site recognized by UNESCO, is also well-recognized as one of the world-leading tourist destination in central Vietnam. Hoi An is an ancient Vietnamese town, located in the confluence of Thu Bon River in the coastal area of Quang Nam Province, about 30km from South of Da Nang. With convenient location, Hoi An has known as the international market in Da Nang where many traders and small vendors sell many specialties of Da Nang, attracting a lot of tourists to experience in here.
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As the unique traditional South East Asian seaport in Vietnam, Hoi An has retained almost architectural monuments for over a thousand year such as ancient streets, houses, conventions, communal houses, pagodas, shrines, churches, ancient wells, ancient tombs and so on. The architectures have traditional artistic nuances of Vietnam, and especially perform the cultural integration of Western countries. Over the centuries, customs, rituals, cultural activities, beliefs as well as traditional dishes in Hoi An are preserved and maintained along with many generations of the old people in here. Specifically, Hoi An is the ideal destination for relaxing because of its peaceful natural environment, with the homely small villages, and lovely crafts, such as carpentry, bronze, and pottery …

Coming to Hoi An, tourists will be surprised by the complicated cultural features of Hoi An people. Specifically, the Chinese community in Hoi An has the habit of worshiping gods such as Thien Hau, Quan Cong, Bao Dai, Quan Am. They regularly organize festivals or other religious activities such as Lunar New Year (lunar January), Thanh Minh (lunar March), Doan Ngo (15/8), Trung Cuu (9/9 lunar calendar), Ha Nguyen (15/10 lunar calendar). These diverse social and cultural factors make up the community of Hoi An residents. Also, Hoi An people have a rich cultural traditions which are the complexity of many foreign countries, forming the unique cultural identity in here. As a large ancient home in which a large family will live together in a crowded with the gentle, close and hospitable townspeople; friendly hosts; gentle and skillful artisans, Hoi An appeals with the peaceful and harmonizing beauties in the eyes of tourists.

Otherwise, the richness and diversity of Hoi An people’s cultural identity also reflect Hoi An traditional dishes such as rise, wonton, cakes …. Today, tourists still have the opportunity to enjoy the ancient value from these special dishes. Life has changed over the years, but Hoi An people are maintaining the familiar customs, especially cultural festivals held every month on the 14th lunar calendar, and these are also the chances for tourists to live in the traditional atmosphere of Hoi An. Another surprise for tourists is the scenery and the magical light at night accompanied by the singing of the hut, the drum beat, the pounding of rice … every corner of the old towns. Not as solemn as the ancient capital of Hue, or as exciting as the Large Market, Hoi An is the traditional place bringing a purity that tourists have never experienced before.
Let’s come to Hoi An Ancient Town and experience the beauty of ancient value in here!